- To manufacture products comparable to international standards, to be customer-focused and globally competitive through better quality, latest technology and continuous innovation.
- To be the world's best integrated textile company, driven by research & innovation, with a leadership position across products.
- To attain customer satisfaction, is at the heart of our business policy and strategy.
- To manufacture world-class products of outstanding quality that gives our customers a competitive advantage through superior products and value, so we can make every customer smile.
- To encourage people's ownership, empowerment and working under team structure.
- To attain highest level of efficiency, integrity and honesty.
- To uphold and nature the core values of transparency, empowerment, accountability, independent monitoring and environmental consciousness.
- To give highest priority to customer satisfaction.
- To develop new varieties of Fabric.
- To upgrade production facilities and technology continuously.
- To be a leader as manufacturer, supplier and exporter of high quality fabrics and garments across the world by utilizing best technology, delivering quality textile products and services at the most competitive prices to sustain long term business partnerships.
We will be attuned to market needs; wherever possible, we will anticipate market needs; we will respond quickly to changes in customer requirements; we will be completely focused on quality; we will keep delivery commitments on time and every time; we will develop new products and processes that will go beyond customer satisfaction to achieve customer delight.
Passionate About Excellence
Excellence is non-negotiable in every aspect of our business process. Superior quality of performance is critical to our business growth and success. We will constantly strive to exceed expectations: be it internal or external.
Develop Human Capital
We will empower, energies and inspire our people to perform beyond their best; we will create empowered teams that take informed decisions; we will recognize and leverage skills and strengths of various teams; we will enable sharing of knowledge; we will create an adequate 'bench strength' that will take care of changes in business scenarios.
Fair To All
All our actions will be determined by fairness; we shall be fair to our customers, vendors, shareholders, all our business partners and society at large. Fairness is not just sticking to the letter of the law or the contract but appreciating its spirit and basing all our actions on being fair to the spirit of that understanding.
Concern for the Environment and the Community
We will take the utmost care of our environment and the communities in which we operate; we shall nurture our environment and its natural resources and shall ensure that none of our actions deplete or pollute them; we will encourage initiatives that create environmental sustainability and help in community development
Safety And Health
We will provide a safe workplace. We will promote the health and well-being of our people and their families. We will encourage healthy work habits and a 'work-life' balance. We believe that working safely and protecting the health of our people is 'working smart' and creates greater and more sustainable wealth.
Responsible Corporate Citizen
We recognize that we have our responsibilities towards the society in which we operate. We commit ourselves to be a responsible corporate citizen; our activities should not only create shareholder wealth, but also community wealth.